Industry News, Printers News

WestRock Named One of 12 Winners of NextGen Cup Challenge

Company recognized for recyclable cup for hot and cold applications.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

WestRock announced that its prototype of a recyclable fiber-based cup for hot and cold applications was named one of 12 winners of the NextGen Cup Challenge.   Sponsored by the NextGen Consortium, a multi-year partnership of foodservice industry leaders, the NextGen Cup Challenge was launched to identify solutions to reduce the waste generated by more than 250 billion fiber-based cups produced every year. More than 480 submissions from 53 countries and territories were submitted. Winners represe...

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